INDUSTRY:
Design-led retail
CLIENT:
Cissy Wears
YEAR:
2024, 2025
EXPERIENCE:
Branding, creative, graphic design
Cissy Wears
Overview.
A complete rebrand across digital, social, print and spatial assets for award-winning business Cissy Wears, a family concept store specialising in mid-luxury, design-focussed kids fashion, womenswear and lifestyle products for the modern home.
Role: Creative strategy, creative, graphic design, pop-up & event design, pitch deck design.
Concept.
The new visual identity is a playful, refreshing brand that feels relatable, approachable and authentic for women, parents, carers and modern families interested in design-led lifestyles.
Typographic & graphic element rationale:
Special project Playhaus.
I created a summer brand experience concept Playhaus; a collaboration between award-winning creative childcare agency CocoRio and Cissy Wears. This was a creative summer workshop series during the summer school holidays of 2024. Set in Coal Drops Yard, the events gave parents and carers 2 hours to explore the vibrant area while kids engaged in creative activities. Cissy Wears sponsored 2 places per workshop for kids from who were on free school lunches or had families on universal credit.
I rolled out a social and local print ad campaign. This series was a sold-out success through summer.
Role: Creative, strategist, graphic designer & producer.
testimonial.
Working with El has been a brilliant and refreshing experience. From the start, El showed a remarkable ability to understand my business needs and perspectives. She took the time to fully grasp my vision and goals, ensuring that every stage of the design process was perfectly aligned with our brand identity. El's problem-solving skills shone through during our collaboration. She approached challenges with creativity and determination, consistently finding innovative solutions that exceeded my expectations. Her attention to detail and commitment to excellence are evident in every aspect of her work, and she made me see things with a fresh perspective and renewed enthusiasm. The rebranding and design materials El created have significantly enhanced our brand's presence. I am delighted with the results and have received numerous compliments on the fresh, cohesive look she developed for us. I highly recommend her services to anyone seeking a transformative design experience.
Nicola Eyre
Founder & Creative Director
